Consuming Behaviour
This text is designed specifically for those students taking Consumer Behaviour modules at undergraduate or postgraduate level on a marketing or business/management degree. The text provides a challenging and interesting book which addresses the imbalance in traditional consumer behaviour textbooks...
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | SpringerNature (1888-2022) |
| Language: | English |
| Published: |
London :
Macmillan Education UK : Imprint: Palgrave,
2003.
|
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-0-230-62939-4 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag Internet
http://dx.doi.org/10.1007/978-0-230-62939-43rd Floor Main Library
| Call Number: |
A1234.567 |
|---|---|
| Copy 1 | Available |