Consuming Behaviour

This text is designed specifically for those students taking Consumer Behaviour modules at undergraduate or postgraduate level on a marketing or business/management degree. The text provides a challenging and interesting book which addresses the imbalance in traditional consumer behaviour textbooks...

Full description

Saved in:
Bibliographic Details
Main Author: Desmond, John (Author)
Corporate Author: SpringerLink (Online service)
Format: SpringerNature (1888-2022)
Published: London : Macmillan Education UK : Imprint: Palgrave, 2003.
Online Access:
Tags: Add Tag
No Tags, Be the first to tag this record!


3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available