Bright Modernity Color, Commerce, and Consumer Culture /

Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between colo...

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Corporate Author: SpringerLink (Online service)
Other Authors: Blaszczyk, Regina Lee. (Editor), Spiekermann, Uwe. (Editor)
Format: SpringerLink eBooks
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Series:Worlds of Consumption
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Table of Contents:
  • I. Foundations: Industry and Education
  • 1. Coloring the World: Marketing German Dyestuffs in the Late Nineteenth and Early Twentieth Centuries
  • 2. Learning to See with Milton Bradley
  • II. Gender and Color
  • 3. “Real Men Wear Pink?” A Gender History of Color
  • 4. New Words and Fanciful Names: Dyes, Color, and Fashion in the Mid-Nineteenth Century
  • 5. Let’s Go Shopping with Charles Sanders Peirce: Color Scientists as Consumers of Color
  • III. Ringmasters to the Rainbow: Color Inventions and Visual Culture
  • 6. Movies Meet the Rainbow
  • 7. Glamour Pink: The Marketing of Residential Electric Lighting in the Age of Color, 1920s–1950s
  • 8. Life in Color: Life Magazine and the Color Reproduction of Works of Art
  • IV. Predicting the Rainbow
  • 9. The Color Schemers: American Color Practice in Britain, 1920s–1960s
  • 10. Modeurop: Using Color to Unify the European Shoe and Leather Industry
  • 11. Who Decides the Color of the Season? How the Première Vision Trade Show Changed Fashion Culture.