Consumer Driven Electronic Transformation Applying New Technologies to Enthuse Consumers and Transform the Supply Chain /

In September 2003, Athens University of Economics & Business hosted the third in a series of international research symposia held under the a- pices of the ECR Europe Academic Partnership and ECR Journal: Inter- tional Commerce Review. Held first in Cambridge in 2001 and then at WHU Koblenz in 2...

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Corporate Author: SpringerLink (Online service)
Other Authors: Doukidis, Georgios J. (Editor), Vrechopoulos, Adam P. (Editor)
Format: SpringerLink eBooks
Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2005.
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3rd Floor Main Library

Call Number: A1234.567
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