Entering Emerging Markets Motorola’s Blueprint for Going Global /

The book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal w...

Full description

Main Author: Schoenborn, Guenter. (Author)
Corporate Author: SpringerLink (Online service)
Format: SpringerLink eBooks
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2006.
Edition:Second Revised Edition.
Subjects:
Online Access:http://dx.doi.org/10.1007/3-540-31746-5

Internet

http://dx.doi.org/10.1007/3-540-31746-5

3rd Floor Main Library

Call Number: A1234.567
Copy 1 Available