Entering Emerging Markets Motorola’s Blueprint for Going Global /

The book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal w...

Full description

Main Author: Schoenborn, Guenter. (Author)
Corporate Author: SpringerLink (Online service)
Format: SpringerLink eBooks
Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2006.
Edition:Second Revised Edition.
Online Access:http://dx.doi.org/10.1007/3-540-31746-5
Table of Contents:
  • Regions in Transition
  • The 21st Century Has Entered the Door
  • An Unprecedented Market Scenario
  • The Exploration and Pre-Startup Phase
  • The Startup Phase
  • The Consolidation Phase
  • The Maintenance and Expansion Phase
  • Added Value of Market Entry Strategies
  • Field Experiences in Virgin Markets
  • The Crucial Role of Corporate Functions
  • A New Challenge for Human Resources
  • Looking Backward and Looking Forward
  • Different Regions - One Mission
  • The Price for Freedom and Prosperity.