Implementing International Services A Tailorable Method for Market Assessment, Modularization, and Process Transfer /

The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of servi...

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Corporate Author: SpringerLink (Online service)
Other Authors: Böhmann, Tilo. (Editor), Burr, Wolfgang. (Editor), Herrmann, Thomas. (Editor), Krcmar, Helmut. (Editor)
Format: SpringerLink eBooks
Published: Wiesbaden : Gabler Verlag, 2012.
Online Access:


3rd Floor Main Library

Call Number: A1234.567
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